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Bag Boy Brand Guide

Bag Boy Brand Guidelines

Bag Boy products are seen in more than 56 countries representing diverse languages, cultures and markets. Established in 1946, the Bag Boy brand is known for quality, ingenuity and service. When the Bag Boy logo is used consistently, we build recognition and market leadership. Thus, understanding and consistently applying these identity guidelines is a foundation for building our global brand. With strong brand recognition, we build stronger customer relationships and sales around the world now and in the future.

Download PDF Brand Guide

Our Logo

This logo must appear on all print and interactive Bag Boy mediums. It should only appear once per visual surface, not including placement on product.

Full color logo for white and light colored backgrounds

Full color logo with white border for black and dark colored backgrounds

Black and white logo for use in screen-printing or limited color formats
Angled Logo

Do not alter the angle of the logo The logo should always remain horizontal.


Do not use the Bag Boy logo within a sentence or headline.

No Trademark

Do not use the Bag Boy logo without the Registered Trademark symbol.

Filtered Logo

Do not apply special effects, outlines or filters to all or part of the logo.

Clear Space

Allow at least 0.125" clear space around all sides of the logo for print applications and at least 8 pixels for web applications.

Minimum Size

Logo should never be displayed smaller than 1.125" wide for print applications and 140 pixels wide for web applications.


The following colors are the primary palette used in print and web media design.

Bag Boy Yellow
PMS 109
C 0%; M 10%; Y 100%; B 0%
Classic Black
PMS 109
C 0%; M 10%; Y 100%; B 0%
Top-Lok Green
PMS 368 C
C 45%; M 4%; Y 81%; B 0%
Dynamic Red
PMS 711
C 19%; M 84%; Y 68%; B 6%


The following fonts are used consistently in print media.

Bebas Neue
Section Breaks and Subheadings
Frutiger Condensed
Body Text

Brand Summary

A leader in golf gear and fitness with a 72+ year history of innovative products that withstand the test of time. Founded in 1946, Bag Boy has built a reputation for unmatched quality, unbelievable durability and unsurpassed innovation and design. Bag Boy designs, manufactures and distributes a full line of award-winning, feature-loaded golf bags, push carts, travel covers and accessories designed for a golfer's on-course convenience and comfort.



Letterhead -
We use Dynamic Brands' branding for all official communication from Bag Boy.


Logos -
The following archive contains logo images in multiple file formats.

.eps | .jpg | .png

Press Release -
Use the following template and boilerplate when preparing press releases.

Bag Boy Brand Guide