Customization began with screen printing the canopy, which we still do in-house in Toledo today. While the umbrellas are currently manufactured overseas, they are still synonymous with the Haas-Jordan promise of quality.
In February, 1899, the Haas-Jordan Company was founded as the Hull Brothers Umbrella Manufacturing Company in Norwalk, Ohio. The brothers moved their fledgling enterprise to Toledo in 1903. By 1910, they had built a new factory to house the growing business.
By the 1920's, the Hull Brothers' company was among the ten leading umbrella manufacturers in the United States - quite a feat considering that they competed with 250 umbrella makers across the US. Their dominance was due in part to a patented design which let consumers easily interchange handles and ferrules - an early example of the innovative spirit that has guided Haas-Jordan throughout its first century.
The company's success was also enhanced by the efforts of an aggressive young salesman named Cloyd Haas. Haas had joined the firm at age 14 and moved into sales by his mid-twenties. In 1928, he purchased an ownership interest and the company was reorganized as Hull Brothers & Haas Umbrella Company. Under Haas' direction, the company continued to expand its share of the market for high quality fashion umbrellas sold in finer department stores.
In 1932, Cloyd Haas approached William H. Jordan, the owner of a New York-based import-export firm, with a plan to combine their companies. This made excellent sense because Jordan's sole business was supplying high quality European-manufactured frames, handles and textiles to the American umbrella industry. The savvy Haas realized this merger would also provide him with a showroom in the Empire State Building, an address frequented by buyers from America's leading department stores.
In 1933, the two firms merged creating the Haas-Jordan Company. Haas managed the manufacturing and sales operation in Toledo while Jordan ran the New York sales office. The relationship proved invaluable to the company's survival during World War II, a period when more than 80% of American umbrella manufacturers ceased to exist, largely because of the wartime rationing of steel. During the war, Jordan's overseas connections ensured a steady supply of raw materials. In Toledo, the company's manufacturing capacity was partly converted to production of high quality garments for our armed forces. This kept the work force fully employed throughout the war.
It would not be unreasonable to say that Haas-Jordan has been responsible for almost every major advance in golf umbrella technology during the past 100 years. Haas-Jordan introduced the European style golf umbrella to America in 1933. In 1942, with the assistance of Byron Nelson, Haas-Jordan designed and built the first American style golf umbrella, a design which combines large size, dense fabric weave and a double rib frame for added strength. In 1959, Haas-Jordan was the first manufacturer to silk screen umbrellas. In 1961 Haas-Jordan introduced the first all fiberglass frame and fiberglass shaft.
Byron Nelson promoted the sale of Haas-Jordan products through appearances in local stores at each stop he made on the PGA Tour. In 1944, he was elected vice president of Haas-Jordan Company.
In 2002, the FJ Westcott Company acquired the rights to the Haas-Jordan brand name and maintained those rights until 2014. Todd Blackmar, president of Haas-Jordan umbrellas, acquired the rights to the company on May 15, 2014 as part of TMB Enterprises LLC. Today, Haas-Jordan remains committed to the same innovation, impeccable quality, customer service, and outstanding value that the Haas-Jordan Company earned in over 60 years of service to the golf industry.
- 2008 PGA Championship at Oakland Hills
- 2008 Ryder Cup matches at Valhalla
- 2008 U.S. Senior Open at the Broadmoor
- 2009 U.S. Senior Open at Crooked Stick
- 2009 PGA Championship at Hazeltine
- 2010 Senior PGA Championship at Colorado Golf Club
- 2010 U.S. Open at Pebble Beach
- 2010 PGA Championship at Whistling Straits
- 2010 U.S. Senior Open at Sahallee Golf Club
- 2011 PGA Championship at Atlanta Athletic Club
- 2011 Senior PGA Championship at Valhalla
- 2011 U.S. Womens Open at the Broadmoor
- 2011 U.S. Senior Open at Inverness Club
- 2012 Ryder Cup matches at Medinah
- 2012 U.S. Womens Open at Blackwolf Run
- 2013 PGA Championship, 2013
- 2014 U.S. Open Pinehurst
- 2014 PGA Championship
- 2015 U.S. Open Chambers Bay
- 2016 PGA Championship
- 2016 Ryder Cup